KnowBe4 is known for going against the grain in the IT security industry. Unlike companies that produce repetitive bloatware year after year, KnowBe4 operates with more than just profit in mind. The team consists of innovative tech enthusiasts who approach IT security from a unique perspective. While some companies prioritize revenue, KnowBe4 prioritizes security by helping organizations strengthen their "human firewall" and cultivate a more robust security culture.